Change begins with
Understanding
Understanding
The impact we desire requires others to change deeply embedded behaviours and social norms that are built up and reinforced over decades.
Examples of where Behaviour Change can achieve Impact
Human Trafficking
Gender Based Violence
Health & Nutrition
Extremism & Exclusion
Stabilisation & Conflict
Climate Change
Our Method
We seek to understand.
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We know change is hard.
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We find the opportunities.
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Then we constantly test and refine.
Why
Complex social challenges need sophisticated solutions. Achieving impact is not easy.
Breakthrough solutions are needed.
ESDO’s expertise and methodology are decades in the making. Our approach matches the best creative minds with deep local behavioural change experts.
Impact comes from
Understanding
How
Achieving behavioural change on Modern Slavery, Sexual and Gender Based Violence, Climate, Conflict, CVE, Social Inclusion and Health requires a disciplined and tested behavioural change methodology.
Evidence
ESDO’s Evidence Unit leads on this.
The Issue
We delve into the lives of the people affected by the issue. Ideally our people are the ones affected by the issue. We seek and find the difficult truths. Then we identify the change makers.
The Change Makers
Now we know who the Change Makers are, we need to understand them. Identify their barriers, opportunities and constraints. Really work out how to empower them to drive change.
Community Validation
On Brand
Campaigns need brands. Brands help Change Makers quickly identify the trusted voice of the campaign.
Better yet, Change Makers need a brand to identify with – to rally their crew and to feel part of a movement.
Movements are sustainable, they last and they mean something.
ESDO builds brands alongside Change Makers. We build the voice, the tone, the companionship.
Learn
They might demonstrate some results, but ultimately it is a lost opportunity. Campaigns must constantly evolve.
Learning Mechanism
We use statistical analysis to identify the slightest opportunities for improvement.
Then we test and refine. Again and again and again. And then again.
We build measurement mechanisms into the heart of the campaign design so we always have a constant stream of insights.
Impact Evaluations
Wherver possible we build impact evaluations into our campaign designs, especially new interventions.
We always recommend our donors and partners invest in this vital information.
Community Validation (Again)
This means that if we make a claim about our performance, you will know it comes with the support of the Change Makers.
Technical Aspects of Behavioural Change
Behavioural
Change
Themes
Decision
Making
Theories
Behavioural
Change
Methodologies
